Cubitts gets shameless with Jonathan Bailey, 'Loomis' sunglasses available for pre-order in support of The Shameless Fund
Following a sell-out first drop, the British spectacle maker has released a final, limited edition drop of 'Loomis' sunglasses, with sales supporting Jonathan Bailey’s charitable foundation, The Shameless Fund
(21 AUGUST, 2025) – Following its sell-out first drop, British spectacle maker, Cubitts, in partnership with award winning actor, Jonathan Bailey (Jurassic World Rebirth, Wicked, Fellow Travelers), offers a second opportunity to obtain a pair of the limited-edition and in-demand ‘Loomis’ sunglasses through a final drop, with sales supporting Bailey’s charitable foundation, The Shameless Fund.
Upon their initial release in June, the playful new design garnered attention from celebrities and tastemakers alike, including Kylie Minogue and Cara Delevingne. Launching pre-orders on August 21, 50% of net profits from every pair will be donated directly to the The Shameless Fund’s mission: to create a world where every LGBTQ+ person can live authentically, love freely, and thrive without shame.
‘Loomis’ takes its cue from Cubitts’ signature Plimsoll frame — worn by Jonathan Bailey as palaeontologist Dr. Henry Loomis in Universal Pictures and Amblin Entertainment’s new film, Jurassic World Rebirth now available to own or rent at home. The sunglasses have been reimagined in precision-engineered stainless steel for the collaboration.
Sleek, minimal, and gloriously unapologetic, the frame is defined by its fine metal lines, soft curves, and confident silhouette. The Loomis is finished with contrast black acetate temple tips and custom soft pink lenses that cast the world in a hue of joy and pride, and invite the wearer to be shameless.
This collaboration was born out of a shared sense of whimsy and an unparalleled dedication to creativity in all of its forms. Embodying Jonathan Bailey’s personal style and the meaningful cause of The Shameless Fund, the collaboration acts a symbol of self-expression and a celebration of living without compromise.
The result is a true celebration, combining Cubitts’ modern, refined aesthetic and uncompromising commitment to quality with Bailey’s bold and cheeky spirit. A truly collaborative approach, the purpose-driven partnership underscores how consciously-informed product creation can drive meaningful social impact.
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“I’ve worn Cubitts for nearly a decade — they’re a powerhouse brand with serious style, headed by a super cool team,” says Bailey. “It was a no-brainer for Dr. Henry Loomis to wear them. I’m thrilled that The Shameless Fund’s first collaboration of 2025 is with Cubitts. This is a pair of glasses that make everyone look sexy, feel sexy and make the world seem sexier. Right now, we all could use a rose-tinted perspective. Go wild!”
Pre-orders are now available exclusively online at cubitts.com and in Cubitts London and NYC retail locations. Each pair includes the brand’s signature aluminum case, reimagined with a fuschia pink inner lining, and a cleaning cloth designed by Jonathan Bailey. The case and cloth are also available for purchase separately.
ABOUT CUBITTS
Cubitts is the modern spectacle maker, founded in King’s Cross, London, in 2013. Cubitts is driven by the belief that spectacles should be transformative objects - a confluent fusion of design, function, and style. They are built to be worn for life, repaired when necessary rather than replaced.
ABOUT THE SHAMELESS FUND
The Shameless Fund is an LGBTQ+ charity launched by actor Jonathan Bailey in June 2024. Its mission is to raise funds through global brand collaborations to empower international, national and grassroots LGBTQ+ nonprofits, enabling queer people to live authentically, love freely, and thrive without the burdens of discrimination, oppression or shame.
theshamelessfund.org
@theshamelessfund
ABOUT JURASSIC WORLD REBIRTH
The beloved Jurassic franchise, which has immersed audiences in a world of dinosaurs for over three decades and grossed more than $6.7 billion dollars at the global box office and counting, evolves in an ingenuous new direction with JURASSIC WORLD REBIRTH. A new era is born. A covert extraction team races to the most dangerous place on Earth, an island research facility where dinosaurs too deadly for the original Jurassic Park were left behind. Their mission: collect DNA from three colossal creatures to unlock a drug with huge benefits for humanity. In a terrain populated by perils, they will make a shocking discovery that has been hidden for years.
ABOUT JONATHAN BAILEY
Emmy and Screen Actors Guild Award nominee Jonathan Bailey is a critically acclaimed actor known for dynamic performances across film, television and theater. Most recently, Bailey can be seen portraying Fiyero in Universal’s Wicked, starring alongside Ariana Grande, Cynthia Erivo, Michelle Yeoh, and Jeff Goldblum. The film earned ten Academy Award nominations. Bailey also earned a SAG nomination for his role, which he will reprise in Wicked: For Good this November. Bailey recently completed his run on the West End in Richard II, portraying the titular role. Bailey will next be seen in Universal’s Jurassic World Rebirth, leading the film alongside Scarlett Johansson.
SOLICITATION STATEMENT
50% of the unit price (inclusive of cost of goods sold) of the steel sunglasses with pink tinted lenses (named Loomis) will be donated to The Shameless Fund, a registered charity (number 1212089), excluding any units gifted to The Shameless Fund. 50% of the unit price (inclusive of cost of goods sold) of the collaboration case will be donated to The Shameless Fund, a registered charity (number 1212089), excluding those cases which are complimentary with any purchase of the sunglasses and any units gifted to The Shameless Fund. For each cleaning cloth sold, £8 will be donated to The Shameless Fund, a registered charity (number 1212089), excluding those cloths which are complimentary with any purchase of the sunglasses and any units gifted to The Shameless Fund.
For press enquiries, please contact: cubitts@camronglobal.com
